Releasing in men’s, women’s and children’s sizing, the Hatfield design that kept Jordan at Nike has defied time and proven iconic to multiple generations. In that year and in multiple years since, the 1988 favorite has returned in classic colorways as well as coveted new takes. For others, it was simply an old shoe.īy 2001, fans were ready for the Air Jordan 3 to return again. To some, it was a nostalgic blast from the past. In 1994, the Air Jordan 3 reissued release was met with mixed responses. As an homage to the original, the “White/Cement” and “Black/Cement” Air Jordan 3 returned in commemorative packaging. In 19, Nike celebrated the 10-year anniversary of the Air Jordan franchise with the first-ever reissue releases of the Air Jordan 1, Air Jordan 2 and Air Jordan 3. Air Jordan 3 Women’s “Laser Orange.” Courtesy of NikeĪfter its inaugural run, the Air Jordan 3 returned to the brand vault as Nike continued to release new annual Air Jordan models for the athlete as designed by Hatfield. Additionally, a “White/Fire Red” rendition was worn by Jordan to begin the 1988-89 NBA season, also appearing at retailers for footwear aficionados to purchase. The “White/Cement” and “Black/Cement” styles seen in All-Star Game action as well as regular season and playoff play launched at retail, while a “White/True Blue” makeup not worn in NBA action also came to stores for fans. Throughout 1988 and into 1989, the Air Jordan 3 was released in four original colorways. With the weight of a company on his back, Hatfield crafted and presented the disgruntled superstar with a prototype for the third model in the Air Jordan lineage. Introduced to the Nike family thanks to his collegiate track career at the University of Oregon, the trained architect turned shoe designer had been called upon to design the shoe to keep MJ at Nike. Waiting in the wings to save the day for the Beaverton, Ore., brand was Tinker Hatfield. For the first time in the history of Jordan shoes, a shoe was brought back as a retro. Following a dip in sales on the Air Jordan 2 and looming departure of Nike’s tandem team of Moore and Robert Strasser - both integral players in signing Jordan to the Swoosh - the athlete contemplated leaving his deal as the exiled execs attempted to convince MJ to build his own brand. The Air Jordan 3 first saw its return when Michael Jordan abruptly left the game of basketball at the end of 1993. While MJ had become a household name and major player in sportswear with his prolific play in the Air Jordan 1 and Air Jordan 2, the Air Jordan 3 was noticeably different in design and its designer.Īfter Peter Moore presented brash color blocking and classic appeal on the Air Jordan 1, Bruce Kilgore went to Italy to lace the baller with luxury comfort on the Air Jordan 2. Was it the shoes? It very well could have been. Travis Scott Sneaker Collaborations: The Ultimate Guide to Everything You Need to Know Air Jordan 3 “Black/Cement.” Courtesy of Nike
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